Completed case study · No More Mondays

Numbers they couldn't trust. Then they just asked.

No More Mondays was a high-ticket coaching business that ran on webinars and sales calls. Over about a year, we built and refined its data system from nothing. The seven months below, through June 2026, are the final stretch of that work: over $1M in revenue, none of it traceable with confidence before we started.

$0M+

in revenue, every deal traced to the funnel that produced it

deals closed, every one traceable to its source

6 → 0

tools, now one number everyone trusts

artiverse · no more mondays

$81K

$103K

$102K

$162K

$172K

$210K

$199K

DecJanFebMarAprMayJun

Cash collected, payment-processor side — Dec 2025–Jun 2026

Cash collected by month across the engagement.

The situation

Six tools, six versions of the truth.

Meta Ads, GoHighLevel, Calendly, Zoom, the payment processor, and a closing-call spreadsheet: six systems that each reported a different number, none tied back to the cash that actually landed. Deciding what to scale meant picking which dashboard to believe that week.

The lie

The same close rate, told two ways.

Close rate · the same 258 deals, two definitions

9.4%

close rate

Deals ÷ every booked call

Same 258 deals. The number moved nearly 3× depending on whether disqualified and no-show calls sat in the denominator. Close rate counted calls that never had a chance to close. The honest rate, the one worth running a business on, was 27.9%.

This ratio covers December 2025 through May 2026, the same 258 deals. June is included in the revenue and deal count above, but its calls were still being scored when we closed this window, so it's left out of the close-rate comparison.

What we built

The Revenue Clarity Engine.

We built the system as No More Mondays' Head of Operations: one place where every source fed in, metrics that finally meant what the team thought they meant, and every dollar of ad spend traced to the funnel and the deal it closed. Then we connected Claude on top, so any question about the business got answered in seconds.

The turn

Where the money actually came from.

Setter-booked outbound38%

Webinars and everything else62%

Once we tied every dollar to the deal it closed, one number stood out: 38%of closed revenue came from the setter-booked outbound funnel, easy to overlook next to the webinars that got most of the credit. That's the difference between guessing what to scale and knowing.

What they said

Jaro Cabla on the build, in the team Slack

Jaro Cabla · Co-Founder & Head Coach, No More Mondays

Marek · Co-Founder & CEO, No More Mondays

Álvaro Marco on the build, in the team Slack

Álvaro Marco · Head of Marketing, No More Mondays

Hania · Lead DM Setter, No More Mondays

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We built and ran this system inside No More Mondays for about a year; the figures here cover the final seven months, December 2025 through June 2026. The $1M+ figure is the full value of every closed deal, and the chart above shows cash actually collected across that same window, a different (and always smaller) number by design. This is a completed engagement, shared with No More Mondays' consent.